Editorial policy

The rules we work to, written down.

Prices

Every price on this site is an observed UK market range for 2026, stated as a range and never as a quotation. We do not publish prices supplied by a single clinic as though they were typical, and we do not present promotional pricing as a market rate. Where a treatment is normally sold as a course, we say so and give the course range, because a low per-session price attached to a long course is not a low price.

Evidence and claims

Where the evidence base for a treatment is thin, we say so on the page for that treatment, including where saying so is commercially inconvenient. We do not publish invented statistics, and we do not attribute figures to studies we have not read. Where a treatment is newer than its marketing suggests, that is stated plainly.

Separation of listings and editorial

Paid listings and editorial content are produced separately. No clinic can pay to appear in a treatment guide, to be described favourably, to have a competitor removed, or to influence the price ranges we publish. Verification decisions are made against a fixed checklist and are not commercial decisions.

We link out where a reader benefits. Links to regulators, registers and public bodies are provided so readers can run their own checks, and they are not endorsements of anything else. We do not sell links, and we do not accept payment for a mention anywhere on this site. Where an article references a commercial organisation as an example of a category, it is named as an example and nothing about that reference is paid for.

AI use

We use AI tools in research and drafting. Every published page is reviewed by a person who is accountable for its accuracy. We do not publish unreviewed generated text, and we do not generate clinic listings, prices or credentials.

Corrections

Factual errors are corrected promptly and noted on the page with the date. We do not silently amend. If you spot something wrong, tell us through the contact page and include the page address and the specific claim.

Not medical advice

Nothing published here is medical advice. Aesthetic procedures carry risks that depend on individual anatomy and medical history. Treatment decisions belong with a registered practitioner who has examined you.